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		<title>7 Steps to Writing a Bullet-Proof Press Release</title>
		<link>http://www.globalprmedia.com/2009/09/7-steps-to-writing-a-bullet-proof-press-release/</link>
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		<pubDate>Mon, 28 Sep 2009 06:02:52 +0000</pubDate>
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				<category><![CDATA[Press Releases]]></category>
		<category><![CDATA[media relations]]></category>
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		<description><![CDATA[Press releases are so easy to write that everyone's writing them. That's just the problem. Reporters are inundated with press releases. Some good. Some bad. Some they post by the copy machine so everyone in the newsroom can have a good laugh. With the current trend toward electronic submission of press releases, this problem has been compounded.]]></description>
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